Briggs & Riley

Honor Award

Briggs & Riley Prototype Store

Retail and graphic designers worked as a team to come up with a solution to a store design that coordinates multiple design initiatives (store design, identity application, retail communications and packaging) into a new brand and overall customer experience. To help customers navigate an environment full of seemingly identical black bags, bright colors and prominent messages are a key part of the environmental graphic design. The design references air mail stamps (the logo), time zone maps (tonal stripes on signage) and clocks (on packaging and elsewhere) to evoke the spirit of travel.

Jury Comments: 

N/A

Design Firm: 

Gensler

Client: 

Briggs & Riley

Location City: 

Half Moon Bay

Project Area: 

N/A

Open Date: 

N/A

Project Budget: 

N/A

Photo Credits: 

N/A

Design Team: 

Michael Bodziner, Jane Brady, Jodi Chen, Julie Lochowski-Haney, Beth Novitsky, Chris Seager, Cathy Terashita

Consultants: 

N/A

Fabricators: 

Marketshare, Inc., Digital Pond

Related Links: 

New Member Offer

Click to access the 2019 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2019 SEGD Business & Leadership Banner
2019 SEGD Academic Summit Austin Banner
2019 SEGD Conference Experience Austin Banner