Branded Environments is SEGD’s premier event, showcasing the power of branded environments and experiences and how they are activating and transforming the places we live, play, work and rest.
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Brian Mirakian is a Principal at Populous, the world’s leading design firm dedicated exclusively to creating environments that draw people and communities together for unforgettable experiences. Since 1983, the firm has amassed a portfolio of more than 1,000 projects around the globe, including such icons as Yankee Stadium in New York and the London 2012 Summer Olympic Games Main Stadium. In 2013, Populous was named one of the world’s 10 most innovative companies in architecture by Fast Company magazine.
Brian leads the Populous Activate group for the Americas, offering a unique hybrid of placemaking that blends architecture, interiors, product design, graphic design, and branding platforms. With a core focus on research and connective design strategy, Populous Activate uses the power of design to link fans, brands, teams and properties by powerfully elevating the in-stadium experience.
Brian Mirakian is a master of bringing brands to life by identifying strategic opportunities for immersive fan engagement on all levels, locations and media formats. His award winning work has helped create transformative social experiences in such places as CitiField in New York, CONSOL Energy Center in Pittsburgh, the KFC Yum! Center in Louisville and Arrowhead Stadium in Kansas City. Mirakian has also developed brand engagement platforms for the Super Bowl, PepsiMax Field of Dreams, Beijing 2008 Summer Olympic Games, and Worldwide Olympic Partner experiential activation for the London 2012 Summer Olympic Games and the Sochi 2014 Winter Olympic Games.
Brian's work has been recognized internationally in ID Magazine, Sports Illustrated, the Discovery Channel, showcased in Sports Business Journal, received the Award of Honor from the Society of Environmental Graphic Design, and garnered multiple AIA design awards for innovation and excellence.
Specialties: Branded experiential environments. Interactive, fully integrated design solutions.