Brian Dyches

Headshot of Brian Dyches, Open Eye, San Diego CoChapter Chair
San Diego, CA

Members please log in to see contact information.

Articles referencing Brian Dyches: What is Customer Experience and Why Should You Care?

Brian Dyches is an authority on global retail design, marketing, and customer experience elements such as social media and behavioral characteristics in various consumer environments. Most recently Brian has worked on projects for brands such as Kate Spade, Maracay Homes, Lucky Brand Jeans, BCBG, Prana, and Comerica Banks. He is a partner as well as the Director of Experience Design + Strategy at Openeye Global Design Lab, and previously served as the past international chairman and president of the Retail Design Institute (RDI).

Having traveled the globe identifying first-hand consumer traits and behaviors central to sales and retention strategies, Brian combines this invaluable information with more than 28 years of experience in architecture, interior design, and specialty/chain store retailing to provide his clients with a unique combination of real-life expertise. 

Brian has addressed more than 30,000 leaders in civic, hospitality, financial, retail, and brands on five continents. He has been a frequent speaker at key global events such as the NRF, EuroShop, GlobalShop, and FENALCO in Colombia. 

Author of Display Concepts and The Visual Merchandising Workbook & Planner, Brian has been interviewed as a key industry voice to a wide range of leading industry publications such as VM+SD, Golf Retailer, Platin, Outdoor Retailer, Day Spa.  He has been interviewed by numerous global news organizations including Washington Post, Financial Times of London, Los Angeles Times, The Orange County Register, SCT, and The Virginian Pilot. Brian's expertise and insights were featured in the first edition of the acclaimed Retail Business Kit for DummiesTM.

Awards and Recognition
2005 DIGI Award (Digital Signage Innovation) Client: The Nuance Group
2008 DIGI Award (Creative Strategy) Client: The Smithsonian Natural History Museum
2009 AAM MUSE Award | Client: The Smithsonian Natural History Museum
2009 Semi-Finalist (Samsung Race-To-Innovation) Client: AT&T Wireless

Retail Design Institute- Store of the Year Award- 3rd Nature
A.R.E.- Store Fixture Award- 3rd Nature
Fellow, Retail Design Institute (Hons)

Brian is based in the San Diego area.

Connect with Brian Dyches on Linkedin



New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2023 SEGD Academic Summit
2023 Experience Washington D.C.
2023 Branded Environments
Buy your SEGD Firm Listing Now and get visibility amongst the community