What you will learn:
Developing a corporate brand and then building that brand through signs, exhibits, and interiors is not just the realm of large corporations. The non-profit world is also rapidly developing a distinct brand - and using it for signs and interior graphics. This workshop focuses on branding and identity issues specifically related to the non-profit facility. Starting with general issues related to establishing an identity for non-profit institutions, delve deeper in leveraging that identity to improve wayfinding and interpretation.

Topics:
Brand Strategy, Brand Communications, Brand Management and Brand Environments

Questions Answered: 
•What are the major challenges in branding institutions?
•How can we manage the brand in an ongoing basis? 

Podcast Materials:
4 audio file and 7 PDF presentations

Duration:
Approximately 62:00 minutes

Speaker’s:
Peter Dixon, Lippincott Mercer
Carol Naughton, Carol Naughton + Associates, Inc.
Robert Taylor, MC Sign Company
lan Jacobson, AGS
Craig Berger, SEGD
Douglas Morris, Poulin+Morris
Dick Nicolson, Rossetti
Frank Riordan, ComCorp Inc.
Toby Bottorf, Firehaus Design