Branding, Wayfinding, and Environmental Graphic Design for Non-Profits, Hospitals, Museums, Zoos, and Universities

Presented February 7, 2003

Developing a corporate brand and then building that brand through signs, exhibits, and interiors is not just the realm of large corporations. The non-profit world is also rapidly developing a distinct brand - and using it for signs and interior graphics. This workshop focuses on branding and identity issues specifically related to the non-profit facility. Starting with general issues related to establishing an identity for non-profit institutions, delve deeper in leveraging that identity to improve wayfinding and interpretation.


Peter Dixon, Lippincott Mercer
Carol Naughton, Carol Naughton + Associates, Inc.
Robert Taylor, MC Sign Company
lan Jacobson, AGS
Craig Berger, SEGD
Douglas Morris, Poulin+Morris
Dick Nicolson, Rossetti
Frank Riordan, ComCorp Inc.
Toby Bottorf, Firehaus Design

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