What you will learn:
Developing a corporate brand and then building that brand through signs, exhibits, and interiors is not just the realm of large corporations. The non-profit world is also rapidly developing a distinct brand - and using it for signs and interior graphics. This workshop focuses on branding and identity issues specifically related to the non-profit facility. Starting with general issues related to establishing an identity for non-profit institutions, delve deeper in leveraging that identity to improve wayfinding and interpretation.
Brand Strategy, Brand Communications, Brand Management and Brand Environments
•What are the major challenges in branding institutions?
•How can we manage the brand in an ongoing basis?
4 audio file and 7 PDF presentations
Approximately 62:00 minutes
Peter Dixon, Lippincott Mercer
Carol Naughton, Carol Naughton + Associates, Inc.
Robert Taylor, MC Sign Company
lan Jacobson, AGS
Craig Berger, SEGD
Douglas Morris, Poulin+Morris
Dick Nicolson, Rossetti
Frank Riordan, ComCorp Inc.
Toby Bottorf, Firehaus Design