Branded Environments: Amplifying the Story of Sustainability - The Climate Pledge Living Wall

Read Time: 1 minute 12 seconds

As the architect of record for Seattle’s Climate Pledge Arena, and Amazon as the arena’s naming rights partner, Populous transformed their sustainable design approach to achieve the standards of The Climate Pledge, a global initiative committing to net zero carbon across businesses by 2040.  

A main focal point of the arena is an immersive and social media friendly activation spanning 251’ feet of concourse at Climate Pledge Arena. The design was inspired by the vision and goal of The Climate Pledge brand; restoring equality between humanity, technology and nature; with a combination of 28 species of plants, interwoven LED activations, and an unforgettable engagement with nature in its unexpected location, two levels below ground on an arena concourse. 

Manufactured and installed by Daktronics, the LED video integration creates flexibility as The Climate Pledge brand evolves into the future, a portal into other natural places around the world, and champions the role technology can play in nature’s preservation. Throughout the concourses and atriums of the arena, a range of Daktronics LED displays serve to enhance the fan experience. Amazon’s goal of The Climate Pledge Living Wall was to evoke feelings of optimism and hope and communicate the brand purpose through “feeling” rather than “telling.”  

Many of the sustainable features of the building are behind the scenes, but the living wall inspires guests and creates a sense of optimism, amplifying the story of sustainability within the venue for all guests to experience boldly.

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