BrandCulture (Sydney) created an immersive brand experience at Garmin's Australian headquarters.
BrandCulture, working with architects Geyer, was Inspired by Garmin's tagline to "Go beyond ordinary" and its mission to build innovative GPS navigation products that make life easier and safer.
To reinforce the Garmin brand message and logo, BrandCulture used a triangulation treatment on walls, images, and typography. Wayfinding takes cues from the GPS coordinates of important locations. Environmental graphics map complex data from races; for instance the Garmin Sharp cycling team effort is captured in super graphics inspired by the grueling "Tour Down Under," a defining triathlon event won by Garmins' Tim Reed.
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