BrandCulture Creates Wayfinding for UTS

BrandCulture wayfinding for Univ of Technology Sydney

BrandCulture Communications (Sydney) created a strategic signage and wayfinding system to help users navigate the growing University of Technology Sydney campus.

As one of Australia’s leading universities, UTS has undergone significant changes since 2008. Together with a new masterplan and four new landmark buildings, its fragmented campus and increasing numbers of staff and students called for an innovative wayfinding system. BrandCulture's goal was to create strategic solutions that would enhance campus connectivity and successfully bring the masterplan to life.

Identified as critical to the success of the UTS Masterplan was the need to address the fragmented nature of the campus, the lack of quality open spaces, and the need to accommodate future growth in both student and staff numbers. The movement of the Kuringai Campus to the city added further pressure on the existing facilities. As a result, four new landmark buildings were added to UTS’ existing stock of 15 city properties centered around a new connective green space named Alumni Green. Designed by the likes of Denton Corker Marshal, Bligh Voller Neild, Daryl Jackson Robin Dyke Architects, Hassell, Durbach Block Jaggers and Gehery Partners, the $1 billion of investment in buildings has already created new perceptions of UTS. Essential to the success of these projects was the establishment of a coordinated and considered signage system that would integrate the campus and bring the masterplan’s values to life. BrandCulture’s role was to use its understanding of wayfinding on a strategic level to assist UTS in implementing a system that would drive connectivity across the campus.

The scheduling, coordination, and implementation of 6,500 signs across 65 sign types, 19 buildings, and 110 floors was a challenge in and of itself. For each space facility, project and faculty managers required input into the result and to facilitate this process, BrandCulture developed a proprietary online signage planning and management system call Physical Asset Manager (or PAM for short). PAM allowed all project stakeholders to collaborate live on problems and solutions, delivering the full project at the same time that the four landmark buildings were sequentially opened alongside multiple renovations undertaken across the campus as faculties and schools moved from space to space.

BrandCulture also identified the benefit of creating a live wayfinding solution. The constant movement across large campuses and regular influx of new users is a fact of life for universities. By linking a live wayfinding platform to PAM, the team ensured that the database of destinations was always current. Next, a mobile-phone optimized website was built, allowing users to find destinations whenever and wherever they were, greatly improving the student experience.


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