Brand Investment

TD Ameritrade’s new HOK-designed 11-story headquarters consolidates more than 2,000 corporate, technology, and operations employees located in five offices around Omaha into one of the country’s largest LEED platinum buildings. The architecture and interiors were executed by HOK's St. Louis office; their focus was to design a high energy and fun themed workplace. Geographic context, financial competency story and the history of the company inspires the graphic displays. These efforts articulate the vision architecturally: worklife messages mirroring an enterprise culture. The result is a new age of financial workplace that put emphasis on boosting employee engagement with the brand.

Related Links: