What you will learn:
Branded environments have grown from a narrow specialty area to a rigorous design process impacting areas as diverse as hospitals and airports. Learn how branded environments developed into a mature design process, survey brand environment techniques employed today, and review how brand environments are employed in healthcare, exhibitions, and other building types.
Branded environments, consumers experience and exhibitions
•Where do branded environments come from?
•Are companies growing more excepting with environment research?
2 audio file and 2 PDF presentations
Approximately 78:00 minutes
Kelly Kolar, Kolar Design
Mary Dietrich, Kolar Design
JP Lacroix, Shikatani Lacroix