The Franklin Institute in Philadelphia is one of the oldest and most renowned centers of science education and development in the country. Inspired by The Franklin Institute’s long history of dazzling and delighting visitors of all ages—and a museum experience that combines learning with hands-on fun—Bluecadet (Philadelphia) completely redesigned The Franklin Institute website with a focus on interactivity, excitement, and engagement. The responsive Drupal design integrates the museum’s numerous attractions and daily programs for a dynamic, user-friendly web and mobile interface.
To help visitors navigate the museum and its many offerings, Bluecadet designed an interactive map that allows users to explore exhibitions, find amenities, and plan their route both onsite and in advance. They also created a “Things to Do and See” itinerary planner tailored to specific audiences (family, adult, teacher) and amount of time at the museum (three hours, five hours, all day). Complemented by streamlined, impactful copy and graphics, these digital tools make it easy to navigate The Franklin Institute both onsite and online.
Bluecadet also updated and re-imagined the website’s overall visual aesthetic—emphasizing large, compelling photography to capture a spirit of youthful, playful discovery. The new Meet the Scientists section spotlights The Franklin Institute’s world-class scientific talent, including celebrated Chief Astronomer Derrick Pitts.