Tips from Graham; 2015 Global Design Awards Jury Chair

Photo montage: Graham Hanson/GDAP Jury

Considering entering the 2015 SEGD Design Awards? Let me assure you, there’s no better time to start. With more categories than ever, the odds of winning are better than you think! On top of that, we’ve assembled a fantastic team of jurors who will deliberate intensively and collectively over three days to determine the winners. We the jury pride ourselves on our selection process being neither subjective nor arbitrary nor imbalanced.

All that said, here are a few tips to help make your entry stand out:

 

  1. Volume does not trump quality. In other words, a few good photographs are better than a lot of “okay” ones. Professional photographs will showcase your work best, but if you’re taking your own, try to take a mix of detail/wide shots and choose the most visually arresting one as your cover or “hero” shot (the first one the jury sees).

 

  1. Optimize the written portion of your entry. Use the “inverted pyramid” model to craft your entry…In other words, try to distill the most important aspects of your project in the first paragraph, then build from there.  Be sure to make full use of the captions to add vital details.

 

  1. Cohesive storytelling is key. Tell us about the problem you solved and how you solved it, not the technology and features. It is a design award. The most compelling entries show and tell us a story about your methodology, creative solution and execution with clear concise language and high-quality imagery, making full use of the space and captions provided (but without any information which would identify designer or firm).

 

What are you waiting for? Get started!

And remember, you can always call or email the SEGD Staff with questions (202.638.5555 / [email protected]). Best of luck!

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