Reflecting on Six Amazing Years with SEGD

Reflecting on Six Amazing Years with SEGD

Read Time: 2.5 minutes

For the past six years, I have served and represented Australia on the global board of the Society for Experiential Graphic Design. It’s been an incredible ride.

I will never forget my first SEGD board meeting in 2013. It took place on the top floor of the Fairmont in San Francisco—an awesome setting for my first encounter with renowned leaders in experiential design. It was really wonderful to suddenly have so many people to talk with about a field of design I was so passionate about.

Since then, I have made around 15 trips to the United States. I've attended SEGD board meetings, conferences and events in countless cities, occasionally taking the stage as a guest speaker. In this time, SEGD has notched up countless achievements.

Over the past five years, SEGD’s membership has doubled to over 2,300 members from 35 countries and we have also witnessed the growing popularity of Xlab. This conference is dedicated to cutting-edge digital innovation and the future of experience design. And it grows more popular each year. And, I'm especially proud of launching SEGD’s Sydney Chapter in 2017: It provides a forum for members to share ideas and support each other in developing the experience design industry in Sydney. The work with the Sydney chapter also helped to get the Brisbane and Melbourne Chapters off the ground—I am delighted to be handing my baton to Despina Macris of dotdash in Brisbane, who will replace me on the global board.

In 2014, SEGD changed its name from the Society for Environmental Graphic Design to the Society for Experiential Graphic Design, and I am pleased to have played a role in that decision as well as contributing to an experiential design tookbox, which helps institutions teach this burgeoning field of design. Giving people the tools to teach experiential graphic design plays an important part of our legacy as an organization. Experiential design sat at the bleeding edge six years ago. Today, it’s on the agenda of nearly every CFO or CTO. 

As a not-for-profit, SEGD is always looking for ways to help its members connect and enhance their skills under the leadership of CEO, Clive Roux. I take my hat off to Clive. He has created a sustainable model for SEGD to last the next 20 years. Along the way, he has really pushed us to introduce strategic initiatives, and then created a collaborative, open forum from which to achieve those goals.

My tenure on the SEGD board has come to an end, but I'm already planning my next trip to the 2019 SEGD Conference in Austin, Texas. If you’re interested in experiential graphic design, I highly suggest you attend. Austin is such a cool, friendly town. You’ll have the opportunity to meet experiential designers from all over the world and be part of a trusted community.

Stephen Minning, CEO of BrandCultureand PAM,SEGD Board Member 2013-2018

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