Dear Boss: Here's Why You Should Send Me to the 2015 SEGD Conference

SEGD Conference

Does your boss need some persuading to sign off on your trip to Chicago for the 2015 SEGD ConferenceJune 4-6? We can help with that. Here’s a letter that will show her the ROI, not to mention the ROO and the ROA!

Dear [Insert Supervisor’s Name]

I’d like to attend the 2015 SEGD Conference June 4-6in Chicago. My participation in the conference will be a great investment for our company, and here’s why:

• I’ll grow our company’s network and business development potential by connecting with new partners and clients. [Over cocktails? Maybe, but no need to bring that up.]

• I‘ll learn from the leaders of top-level design firms like Bruce Mau Design, Leo Burnett Department of Design, Leviathan, Gensler, City ID, dotdash, Thirst and many others. [It’s a lot of content, but hey, I’ll take one for the team.]

• I’ll collect competitive intelligence, finding out what the other guys are doing and why. [No need for a spy-cam… speakers share willingly!]

• I’ll Tweet and blog about the conference while I’m there, increasing awareness of our company. [Except for Design Improv. What happens in DI, stays in DI.]

• I’ll find new vendor and fabrication resources and learn about new processes and materials at NEXPO. [And pens. I’ll bring back lots of promotional pens.]

• I’ll learn about the latest design services innovations and workflow improvements using digital tools. [Adding “digital” to this a few more times might make an even bigger impression.]

• I’ll take prolific notes and bring my new knowledge back to the office to share with my co-workers. [But until then, I’ll be the smartest person in the office!]

• I’ll be energized and ready to kick butt when I get back! [Perhaps tone this up or down depending on your boss’s appreciation of metaphors and anatomical references.]

We’ve all been working so hard the past few months and this is a GREAT way for me to recharge my batteries and get inspired to produce at an even higher level when I get back.

And last but not least, we’ll get our money’s worth, with three jam-packed days of learning sessions, behind-the-scenes project tours, networking events and NEXPO!

We'll save money if we register by April 30!

[Your Name]

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