Creative Destruction Series: Introduction

Creative Destruction Introduction Graphic

I have a love for languages in the historical and geospatial context, and how the first usage of words says a lot about their meaning. According to the Merriam Webster dictionary, the first known use of the word “creative” was over 200 years later than the use of the word “destruction.” Why the wait, and what does that say about us?

In this series on Creative Destruction in the 21st century, we’ll present these hidden and half-hidden trends that influence and sometimes dictate our contemporary experience of knowledge, space and design in the digital and physical realms, and of course what it means to go digital.

To offer the most value for novices and experts alike and to have some fun, this series will be a balance between the philosophical and practical, the funny and concerning, and the absurd and the smart.

Creative Destruction will provide “the five best ways” type of practical guides to going digital along with what I call the 26,199-mile geosynchronous and philosophical view of digital trends and their impact. In Creative Destruction we’ll present the musings and wisdom of unique practitioners, researchers, great thinkers and doers, academics, luminaries and a smattering of mavericks.

In this ongoing series of interviews and curated conversations, we’ll offer exclusive insights for gaining a better understanding of our technologically accelerating world with actionable applications for brands, organizations, architects, designers and fabricators alike.

As provocateurs we want to ensure that you will be inspired and will find something of value that you can act on.

All your comments, questions, rants, anecdotes and especially jokes are welcomed.

Eli Kuslansky

Partner, Chief Strategist, Unified Field


Creative - late 14c., from Latin creatus, past participle of creare "to make, bring forth, produce, beget," related to crescere "arise, grow"

First known use 1678


Destruction - Middle English destruccioun, from Anglo-French destruction, from Latin destruction-, destructio, from destruere, “the act or process of damaging something so badly it no longer exists or cannot be repaired”

First known use 14th century


Geosynchronous equatorial orbit (GEO) is a circular orbit 35,786 kilometres (22,236 mi) above the Earth's equator and following the direction of the Earth's rotation.


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