In the Balance: SEGD Global Design Awards

In a clandestine location in Washington, D.C., this past weekend, a multidisciplinary jury of nine vetted, pondered, discussed, defended, nixed, and gushed over submissions to the 2014 SEGD Global Design Awards.  Day 1: Jurors pored through more than 430 entries…one at a time. By the end of a  long and grueling day, the candidate projects were reduced to 93.  Day 2: Down to the nitty-gritty. A series of elimination rounds resulted in jurors naming winners in five categories: Placemaking and Identity, Wayfinding, Exhibitions, Research/Strategy/Planning, and Public Installations. A "Best of Show" was named as well as the new Sylvia Harris Civic Engagement Award.   So how did the jurors define excellence?  "Is it about beauty or about solving a problem…or a perfect balance of the two?" said Alina Wheeler, author of Designing Brand Identity. Is it about enhancing the bottom line or improving the human condition? Is excellence about creating an object or an experience?  "To me the most important criteria of all is, Do I wish I had thought of that?" said Alan Jacobson, jury chair and founder/president of design firm ex;it (Philadelphia).   Winners will be notified this month and publicly announced during the 2014 SEGD Conference in Atlanta June 5-7.  More about the jurors, and the SEGD Design Award archives

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