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Hi! I’m Beth, a Masters of Science, Marketing candidate at the University of Cincinnati Linder College of Business. Prior to attending UC, I was working as an Experiential Graphic Designer and have over a decade of experience working within the built environment alongside interior designers and architects, enhancing user experiences through the design of engaging brand moments and strategic wayfinding systems. I love working within a creative field and I've spent many rewarding years in the design trenches. I am now looking to add analytical thinking and problem solving to my current skill sets to blend the evaluation and creative process. I am currently learning about the research and analytical facets of marketing and communication. This includes how to use analytical thinking, critical reasoning, data analysis, sociological perspectives, and research to guide the creative process.