A few years back, sometime in 2012, Anthony Edwards, the Command Pilot for Harbinger Innovation Group (Jacksonville, Fla.), first introduced #signlove as part of a campaign for Harbinger and Clear Channel. It has since become an increasingly popular hashtag on Instagram and a great way to see some of the country’s coolest and most hilarious signs. Although mid-century motels and liquor stores take the cake for cool old-school signs, there are tons of amazing pictures from all over the country under the hashtag.