Ben Acornley is a Partner and Creative Director at Applied, and has overseen the detailed development and delivery of the Legible London prototype on Bond Street as well as the system development during the pilot phase. Ben always places the end user at the heart of development, combining usability with obsessive attention to detail to achieve the right balance in maps, forms and publications. He oversaw the design of the Legible London Yellow Book, and the Visual Design Standards Manual, that set the benchmark for a city wayfinding design. Ben Acornley has led the design development of many of the major city wayfinding projects at Applied, including Leeds, Bournemouth, Vancouver and Heathrow.
Ben Acornley has many years experience working with some of London’s most notable designers and studios including Meta Design, Addison, Erik Spiekermann and Browns. His background in editorial design and branding, have resulted in a love of typography and he is Applied’s unofficial Head of Type. During his 17 years he has left his typographic mark on many projects including the re-design of The Economist, New Scientist, Life magazine and Dublin’s Sunday.
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