Xlab 2013: The Future of Experience Design

(September 30, 2013) NEW YORK — Designers will play a powerful role in reinventing our cities, using new technologies, new platforms, and new notions of community to create immersive and engaging environments. What do these designers need to know about the future of experience design? What does the Internet of Things mean to them, and how will technology impact the way they design urban places? How are designers, architects, and integrators using technology to channel human behavior and make it part of the experience?

"Designers have the potential to help reinvent our cities,” says Clive Roux, CEO of SEGD, the global, multidisciplinary community of professionals who create experiences that connect people to place. “We’ve designed Xlab 2013 to give attendees a glimpse into the future of media design and what our role can be in shaping interactive and immersive environments to create the Internet of Places.”

Xlab 2013 speakers include designers, researchers, and futurists with diverse perspectives on how emerging technology is impacting our cities, changing the way we connect with each other, and shifting contemporary design practice toward a convergent and interdisciplinary landscape. They include:

Anthony Townsend, Director of Research for the Institute for the Future and Adjunct Professor at New York University, an urban planner who focuses his research on the impact of new technology on cities, the role of technology in economic development, smart cities, and the Internet of Things. He is the author of Smart Cities: Big Data, Civic Hackers, and the Quest for a new Utopia.

J. Meejin Yoon, Associate Professor and Director of the Undergraduate Architecture Program at the Massachusetts Institute of Technology, as well as Principal of architecture firm Höweler + Yoon, who sees media as material and fuses her architecture practice with interactive media. 

Marc Syp, Google, an architect and computational designer who has developed methodologies for responsive design through parametric modeling. He focuses on modeling the performative aspects of human behavior in architectural space.

Anthony Vitagliano, Digital Kitchen, who directs creative campaigns that leverage technology and strategic insights, but believes content is first in building strong brands

Mark Foster Gage, Yale University and Gage / Clemenceau Architects, who Surface magazine called “The Architect of the Future” for his firm’s avante-garde approach to technology in its architectural designs.

Laura Kurgan, Associate Professor of Architecture at Columbia University’s Graduate School of Architecture, Preservation, and Planning and Director of the Spatial Information Design Lab, whose work explores topics ranging from digital mapping technologies to the ethics and politics of mapping, new structures of participation in design, and the visualization of urban and global data.

David Benjamin, The Living, Columbia University, an architect and professor whose work unites synthetic biology with architecture in the creation of dynamic, living structures. He repurposes existing materials and structures in ways that subvert their original purpose and redirect them toward sustainability.

Sam Stubblefield, NBBJ Studio 07, an experience designer and artist whose background in EGD and branded environments informs his work in creating digital/physical environments.

Jeff Grantz, Materials & Methods, a technology integrator who collaborates with architects, developers, and owners to create thoughtful, engaging, and inspiring digital experiences.

Eli Kuslansky, Unified Field, whose pioneering and award-winning multi-media firm has created immersive responsive environments in numerous museums, corporate environments, visitor centers, and entertainment venues 

Xlab 2013 will happen October 24 at the Museum of the Moving Image in Astoria, Queens. The New York Times refers to the Thomas Leeser-designed museum as an environment that “immerses you in the kind of fantasy world you usually get only when the lights are turned off.” The venue will set an inspiring stage for Xlab’s conversations about the future of experience design.

For more information and to register, visit the Xlab website at Xlab2013.segd.org.
For a media pass to Xlab 2013, contact [email protected].
Xlab is sponsored by Daktronics (Presenting Sponsor), Arsenal Media, Electrosonic, ISA Sign Expo, and Unified Field.


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