Poulin + Morris (New York) recently completed two projects for the new NPR headquarters and production studios in Washington, D.C.
They developed a comprehensive environmental graphics, donor recognition, and wayfinding sign program for the new facility. The environmental graphics and wayfinding sign program influence both the exterior and interior of the 440,000-square-foot, LEED-Gold certified headquarters and reflect the organization's roots in radio broadcast while honoring its advancements in digital technology. The program includes a 52-foot-tall, LED-illuminated, exterior icon tower; an LED ticker ribbon displaying news; electronic displays distributing internal communications throughout the building; several large-scale wall murals; and custom, large-scale numerals identifying all studios, offices, and floor levels.
Poulin + Morris also developed the permanent, interactive, lobby exhibition This is NPR, consisting of a two-story digital media mosaic that mirrors the NPR website in real-time and a 70-foot-long reader rail that spans the length of the lobby. The reader rail displays detailed information about NPR through narrative text, images, video monitors, and interactive listening devices. P+M also developed a complementary interface that allows smartphone users to access a specially designed website offering additional audio clips to accompany each section of the exhibition.