Landor

Photo of Landor's new recycling system for Central Park

Landor (New York) helped develop a new waste and recycling system for Central Park with a trio of ecofriendly trash bins. Designs for the receptacles were inspired by the visual vernacular of the park.

Devised specifically to meet the Conservancy hand-carry requirement, Landor's receptacle solution creates a visual cue that encourages park users to throw out their trash. The tilt of the vertical containers, the spiral gesture of the lid, and the placement and orientation of the typography are all designed to draw the eye to the top of the receptacle. Each bin has a different-sized opening to make disposal intuitive; for example, the narrower hole is for cans and bottles. The receptacles are color-coded to make sorting easier for patrons, and the new design makes for smoother handling by Conservancy staff.

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