ArtHouse Designs EGD for Golisano Hospital

Golisano Children's Hospital (EGD by ArtHouse Design)

ArtHouse Design (Denver) developed the comprehensive environmental graphics, wayfinding, theming and donor signage design program for Golisano Children's Hospital in Rochester, N.Y.

A part of the University of Rochester Medical Center complex, the $145 million Golisano Children's Hospital is located in a new eight-story addition connected to the Strong Memorial Hospital. It encompasses 52 private rooms and 68 neonatal intensive care units in 245,000 sq. ft.

The design team included Ballinger Architects (building architecture and interiors) and ArtHouse Design (theming, wayfinding, environmental graphics). Fabricators included Dillonworks (interactive displays), Flower City Glass (glass interlayers, vinyl wallcovering murals), ID Signs (exterior signage, interior wayfinding/ADA signage, primary donor wall) and Pierrepont Visual Graphics (interior donor signage plaques)

The vibrant environmental graphics program features images and icons relevant to the geography of upstate New York. Each level of the hospital features color and graphics related to Lake, Meadow, Glenn, Garden, Park and City. The corresponding environmental graphics on each level help adults and children navigate the hospital using color and hand-drawn graphic icons that create a distinct sense of place for each level. Unique design elements include custom backlit nurses station desks that are artful, warm, and inviting white cubes with etched, glowing panels; back-lit floor-to-ceiling graphics and photographic murals; 5-ft.-diameter graphic elevator lobby identifiers; glass walls with patterns that feature grass, flowers and water patterns; and whimsical wall graphics inside exam and treatment rooms that are designed to minimize the emotional impact and visibility of imposing medical equipment.

ArtHouse Design crafted the environmental graphics and theming with multiple, complementary layers of graphics to create interest and a new experience every time a child or parent is in the hospital, says Marty Gregg, ArtHouse Design principal.

For more photos and information, see ArtHouse Design's website.

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