Applied Wayfinding (London) is a recipient of a 2016 Queen’s Award for Enterprise, the highest business accolade in the UK, in recognition of its outstanding achievements in international trade.
In its work creating user-focused wayfinding systems, Applied has worked all over the world. Over the past year alone Applied has worked in 10 countries across five continents, delivering innovative and award-winning projects. Exports now account for 80% of the firm’s turnover.
Founded in 2003, Applied first won international recognition as the architect of Legible London, which set the global gold standard for city wayfinding systems. The business has successfully expanded into other sectors,
including transportation, large-scale mixed-use developments, university campuses, retail malls, airports, public parks and museums. At the same time, Applied has increased its global reach and developed expertise in
At the heart of Applied’s approach is an interest in how people think and behave, says Tim Fendley, Applied partner and creative director. This interest informs planning, design and implementation. The firm of four
partners and 30 experts works collaboratively with each client to discover needs and apply a set of proven principles, in order to create unique wayfinding solutions that integrate seamlessly into the local environment.
"We are delighted to receive this award in recognition of the global reach of our design firm," notes Fendley. "As experts in urban information design, we are proud to represent great British creative talent overseas. As a small, independently owned practice, this award means a great deal. We are delighted to have our work recognised and look forward to continuing to contribute to excellence in wayfinding on an international stage."
Applied is based in London, with offices in New York, Vancouver and Seoul. Current engagements include signage and urban information strategy for Edmonton, Alberta; wayfinding for the City of Cleveland, Ohio; transport
information strategy for Toronto; large mixed-use developments in Hong Kong, New York and Abu Dhabi; city-wide wayfinding strategy for Rio de Janeiro; major new ground-up cities in Columbia and Qatar; signage for Zaha Hadid’s Dongdaemun Design Plaza in Seoul; and wayfinding for the Metropolitan Museum of Art, New York.
In celebration of this prestigious award, Applied will attend a reception at Buckingham Palace and a special awards ceremony later this year, in which the firm will be presented with the Grant of Appointment and a ceremonial crystal bowl.
Photo: Applied Wayfinding. Wayfinding signage for the Zaha Hadid-designed Dongdaemun Design Plaza,Seoul, South Korea (project in collaboration with YiEUM Partners Consortium)