The Parker Companies is based in Savannah, Georgia and operates 45 convenience stores called Parker's across Georgia and South Carolina. In an effort to maintain their position as a leader in the marketplace, The Parker Companies team reached out to api(+) (Tampa, Fla.) for strategic thinking and creative design services.
The new 4,000-square-foot prototype includes a drive-thru and gas canopy. Consistent branding throughout the interior and exterior creates a uniquely Parker’s experience. The environment is bright, energetic and operationally effective. It supports Parker’s “Fast, Fresh, Friendly” brand promise and reinforces its reputation as a destination for freshly prepared, convenient meals.The prototype design includes an easy-to-duplicate kit of parts that will be rolled out during store remodels and into new stores.
The api(+) team provided prototype design services including brand strategy, store planning, graphics and branded architecture.
ArchitecturePlus International, api(+), is a multidisciplinary design firm offering architecture, interior design, graphic design and signage, and industrial design. They develop consumer-centric concepts for retail driven environments. They specialize in food retail, restaurants, specialty retail and retail centers for a wide variety of national and international clients. Their work has been recognized for delivering differentiated, on-target solutions that connect with consumers and outperform the competition.