Experiential Graphic Design is an increasingly dynamic facet of IA’s practice, and one that reached a tipping point last year. “Clients are really starting to appreciate and understand what EGD brings to the table and requesting the service upfront, especially as the experiential side of design also becomes more valued,” says firm Co-CEO Tom Powers.
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Annelle Stotz is co-chair for the Seattle Chapter
Annelle Stotz is a designer working at IA Interior Architects, and is growing the EGD capability in the Seattle office. She is working with global teams to create strategic and integrated experiences for clients within their workplace. She leads projects in strategy, concept, design and execution, working directly with clients, design teams, vendors and fabricators through every phase to ensure an appropriate, holistic and successful delivery.
Formally trained as a graphic designer, Annelle is a truly versatile designer who’s strength lies in the ability to understand the cognitive, cultural, physical and social factors and translate that into a design solution that is appropriate and meaningful for the client.
She has experience in Brand Strategy/Design, Aviation & Transportation, Civic & Culture, Corporate, Education, Entertainment, Healthcare, and Hospitality.