Experiential Graphic Design is an increasingly dynamic facet of IA’s practice, and one that reached a tipping point last year. “Clients are really starting to appreciate and understand what EGD brings to the table and requesting the service upfront, especially as the experiential side of design also becomes more valued,” says firm Co-CEO Tom Powers.
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Annelle Stotz is co-chair for the Seattle Chapter
Annelle Stotz is a creative leader and mentor. Driven by creating great experiences with design thinking and storytelling, she motivates teams and leads them to success. She is happiest facilitating integrated design to develop and deliver dynamic brand experiences while inspiring the next generation of designers. Formally trained as a graphic designer, Annelle is a truly versatile creative leader who’s strength lies in the ability to understand the cognitive, cultural, physical and social factors and translate that into a design solution that is appropriate and meaningful for the client.
She has experience in Brand Strategy/Design, Workplace, Aviation & Transportation, Civic & Culture, Corporate, Higher Education, Entertainment, Healthcare, and Hospitality.