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Anna Lai is the Experiential Graphics Design Director of IA Interior Architects’ San Francisco studio, and an Associate with the firm. With over 20 years of experience in the field of EGD, Anna focuses on creating compelling experiences by considering all aspects of a client’s brand, business and place. She has built a talented team of EGD designers, and enjoys mentoring and growing the next generation of designers. Foremost, Anna is energized by designing in collaboration with clients for differentiated experiences that are connected to an organization’s brand ethos, augmented through immersive story-telling and technology.