Born and raised in Oregon, I grew up studying classical guitar, playing in the high school jazz ensemble, andedging toward a career in music. With a BFA in Music Performance from California Institute of the Arts, I moved to New York City in 1992 to pursue performance and teaching opportunities. This stretched to 1996, a return to CalArts to complete my MFA in ‘97, and several more years of teaching, music administration andperformance back in NYC. 

Motivated toward stability at the dawn of the new millennium, I refocused my goals, and over the course of a few years, leveraged an art background to move my career path to graphic design where I’ve had the opportunity to develop a career in corporate creative services. I enjoy the challenge of visual communication and value the teamwork necessary to make meaningful design. 

Numerous years in creative marketing departments lead to live event work, spacial design and ultimately interior architecture and design. I love the blend of technical, visual, and emotional components that are the core of what we bring to the built environment. 

Joining SEGD became a crucial next step as I help lead TMA's branding design services into the domain now called Experiential. We have an amazing team, great colleagues and super supportive leadership which is allowing us to grow and make impactful work for our clients. I'm eager to make new connections andbecome further embedded in the industry through SEGD participation.

Connect with Andy Barbera on LinkedIn.

View Andy's website at https://www.barberacreative.com.