Andrea Fineman

Andrea Fineman
San Francisco

Members please log in to see contact information.

Leveraging Customer Loyalty Data to Personalize the Service Experience in the In-Person Customer/Employee Context
Leveraging Customer Loyalty Data to Personalize the Service Experience in the In-Person Customer/Employee Context

Andrea Fineman is a designer at Adaptive Path, a user experience design and consulting firm in San Francisco. Fineman is also a coder, a service design enthusiast, and a 2015 graduate of Carnegie Mellon's master's program in interaction design. Her research on customer/employee interaction, personalization, and data is published in SEGD’s online academic research journal Communication + Place.

Andrea Fineman is an interaction designer interested in digital experiences as well as physical spaces. She is especially excited about designing for services and mobile design. Before joining the master's program in interaction design, she studied the history of architecture at Brandeis University, worked in advertising briefly, and spent three years at a boutique customer experience consulting firm in Boston.

In the summer of 2014, Andrea had a product design internship at Fitbit in San Francisco where she got to work on product strategy as well as interaction design and information design. She really enjoyed getting some perspective on how design works in companies. While there, Andrea worked with two engineers to develop a new feature; along the way, they experimented with different management styles including Lean UX.

View Andrea Fineman's portfolio. Connect with Andrea on LinkedIn.

Andrea Fineman's Sketchbook

Andrea Fineman's Sketchbook
Andrea Fineman's Sketchbook

How do experience designers use sketching? I use it to quickly test out ideas and develop new ideas as I go. Sketching even very common interaction design patterns (for smartphone apps, for instance) can reveal new ideas for data visualizations or other interaction features. More often, though, making a quick sketch of an interface that seems simple in your mind can reveal fundamental flaws in the idea.

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

SEGD BE Event Postponed
Register for the 2020 Management & Leadership event in Cincinnati
Join us in Portland for the SEGD 2020 Academic Summit
Buy your SEGD Firm Listing Now and get visibility amongst the community