Partner, Infinite Scale, SEGD President 2012-2013, 2018 SEGD Distinguished Member

Amy Lukas was president of SEGD in 2012-2013 and she is the co-founder of Infinite Scale Design Group. Infinite Scale is a strategic design studio that creates brand experiences in environments and events. Amy Lukas’s role as Project Director provides the foundation for each client project as she is the organizational leader and strategic thinker for Infinite Scale's clients. Her skills include not only design but figuring out how to make complicated projects such as the Super Bowl come to life. Her extensive background in large-scale projects has given her the experience of creating solutions and team collaboration which contribute to making Infinite Scale’s projects a huge success.

Prior to starting Infinite Scale, Amy Lukas was the design project manager in the award-winning Look of the Games department for the Salt Lake 2002 Olympic Winter Games. Her responsibilities included leading the design team from conceptual development to implementation of the Look of the Games for 10 competition venues, 10 non-competition venues, sponsor recognition and presence programs, among other multiple simultaneous design programs. You may recognize Amy's work from the Salt Lake 2002 Olympic Winter Games. Infinite Scale Partners, Amy Lukas and Cameron Smith, were the lead art directors for the Look of the Games, while Molly Mazzolini was the brand manager for 70+ sponsors. Together, this team created a cohesive communications system that inspired fans, athletes, sponsors and 1.6 billion television viewers around the world.

Since the Games, Infinite Scale has collaborated with high profile clients such as the National Football League, Union Pacific, the USTA National Tennis Center, the National Hockey League, and the Sundance Film Festival.

Read more about Amy Lucas's work with Infinite Scale.

Watch the Amy Lukas TEDxSalt Lake City talk about IDEAS THAT SCALE