Alison Richings is Wayfinding Design Director of Endpoint.

For Alison Richings, wayfinding is her vocation. She has always been fascinated by human behaviour – why we make the decisions we do, how the environment impacts on that, and how we can make things better for all concerned. When you get that right, it can be hugely rewarding. No more so than in the field of Health, which is where she started in wayfinding. Alison was part of the team that researched and wrote the national NHS guidelines on wayfinding.

Alison Richings lead the Wayfinding design team here at Endpoint. Over the last 16 years she has worked on a host of large-scale, multi-faceted destination projects from city-shaping masterplan projects – such as Saadiyat Island in the UAE and the Qatar Petroleum District, to Terminal 5 Heathrow Airport, Wembley Park and London Bridge Quarter.

Alison believes in grounding everything in strategy to unearth that key core insight. Once you know that, it’s a creative exercise in how best to get there – how to emotionally engage with people in the built environment and give them a compelling reason to want to keep coming back.

Alison Richings is a writer and a speaker on the subject of wayfinding, and when she's not, she can either be found baking or obsessing over fonts.

View more of Alison Richings' work at Endpoint. Connect with Alison on LInkedIn.