Alina Wheeler

Alina Wheeler, author of the book, Designing Brand Identity

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Alina Wheeler has enjoyed a lifelong fascination with how people and organizations express who they are. Her business is strategic imagination. Her passion is brand identity. In 2013, Alina Wheeler launched the fourth edition of her book, Designing Brand Identity:an essential guide for the whole marketing team (DBI4). Over 150,000 copies of the book have been sold to date. DBI4 addresses the global marketplace and rapidly changing communications tools. As the world migrates to mobile, and social networks dominate the marketing budget, there is a greater need for brevity, simplicity, and coherence across platforms. From research and brand strategy to design execution, launch and governance. Alina Wheeler believes that DBI4 is the best branding reference book in the world. Fifty percent of DBI4's content is new, with over 700 images and 37 new case studies.

Alina Wheeler frequently speaks to management teams about brand fundamentals, process, best practices, and critical success factors. Brand leadership requires courage and building relationships across touchpoints. In addition to her consulting projects, she has been coaching business leaders, and brand and design consultancies.

Over the last 40 years, Alina Wheeler has had the honor of working with hundreds of companies and organizations in the public and private sectors. She has led multidisciplinary teams to revitalize brands and marketing systems to accelerate brand clarity and awareness. Alina says that it is harder then ever to be the brand of choice. Collaboration is key, as is courage and a sense of humor.

Connect with Alina on LinkedIn.



What were our 2014 SEGD Global Design Awards jurors looking for as they evaluated the more than 420 entries submitted this year? What did they find, and what advice do they have for future design award entrants? The 2014 winners will be notified soon and honored during the 2014 SEGD Conference June 5-7 in Atlanta. In the meantime, here are a few words from our jurors.

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