Alexander Isley Working with Girl Scouts Design

Alexander Isley (Redding, Conn.) is working with the Girl Scouts of the USA on the conceptualization and design of its new bullying awareness campaign, Be a Friend First. The firm created a set of communication tools that provide instruction to regional Girl Scouts councils on ways to build awareness, generate funding, and implement the program on a local level. A central part of the visual system is the “BFF” symbol, created using a blue ribbon, a symbol of anti-bullying awareness. Jessica Hische created the final artwork for the logo.

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