Alexander Isley Inc. (West Redding, Conn.) was approached by the Amsterdam Tulip Museum to help improve their overall visitor experience.
The museum, a historic building in Amsterdam’s Jordaan district, is across from the Anne Frank House and contains a series of exhibit spaces along with a street-level gift store.
The team started reviewing the permanent exhibit, which traces the historic journey of tulips from their origins in the Middle East, on to their spread to Constantinople, and from there up into Holland where they are distributed around the world.
They reconfigured the exhibit spaces, wrote and designed a narrative text panel system to help guide museum visitors, created a video viewing room, and designed a new flexible gallery space that can be used for rotating exhibitions.
The next marching orders were to open up the gift store, make it more welcoming, and to provide more opportunities for merchandising. Tulips are about optimism, and that’s the store needed to reflect.
The shop now features illuminated wall shelving, a custom cash wrap area, and a flexible pipe-and-timber display system that references the elements of a traditional bulb shed. As a final touch, a vintage New York City (New Amsterdam, get it?) subway turnstile was installed to serve as the portal between the shop and museum.
The museum reopened in February to enthusiastic reviews and increased attendance. And gift shop sales are up 50% over the same time last year!