Alexander Isley Inc. (Redding, CT) has been working with Colorblends, a leading tulip bulb importer and distributor, to help position the company, focus their messaging, and create updated identity and communication materials. The target audience is primarily commercial landscape contractors, design professionals, and homeowners who buy large volumes of bulbs.

The Alexander Isley team took the company's identity from bulb to bloom (so to speak), creating a colorful new logo, print and online ads, catalog, website, billboards, packaging, and posters. Elements of the program include bold photo imagery on black backgrounds and a colorful, stencil-like typeface inspired by Dutch shipping crates.