Alex Dale is a senior wayfinding designer with Populous, a sports-architecture firm, based out of the firm’s London office.

He is an expert in how people interact with and use places who designs sign systems that interface between people and the uses of space, making places useful, usable and enjoyable.

Alex Dale makes sure people can use places easily and correctly by understanding how people really do things working with the grain of their behavior. He focuses on strategic and information planning, graphic design and typography, ergonomics, psychology, and usability.

Alex Dale works with operational teams, stakeholders, designers, architects and manufacturers to make signs for airports, shopping centers, railway stations, and sports and entertainment venues. He oversees projects from concept to on-site delivery, making sure the sign scheme stays true to its purpose through architectural and operational development.

Alex Dale has worked on placemaking and wayfinding strategies for some of the world’s biggest venues and events, including the Parc Olympic Lyonnais in Lyon and the London 2012 Olympic and Paralympic Games. His expertise lies in creating clear, distinctive, and evocative designs, to help clients and clubs to activate their unique identities.

Connect with Alex Dale on LinkedIn.