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AJ Goehle is a key member of the team behind the launch of the full-service museum master planning and design firm Luci Creative, which develops and implements compelling exhibits and spaces for cultural institutions and corporate brands. Today, as Luci's CEO, she leads the company's efforts in working with clients to conceptualize, design, and produce highly ambitious projects for an expanding list of clients. To date, AJ has worked with an illustrious client list that includes John Deere, Exelon, The Field Museum, Brookfield Properties, First Church of Christ Scientist, Historic Ford Estates, Museum of Science and Industry (MSI), the First Division Museum at Cantigny Park, Pacific Gas and Electric, Chicago Children’s Museum, MacArthur Foundation, McDonald’s, Microsoft, Chicago Architecture Foundation and Robert R. McCormick Foundation, among many others.
AJ Goehle is not only the ultimate client advocate, but she also empowers her team to find creative and relevant solutions to share clients’ stories, create meaningful connections with the audience, and ultimately maximize engagement. She also takes great pride in developing the culture that is helping to attract many rising stars to Luci's growing roster of talent from around the country.
AJ joined Luci's sibling company Ravenswood Studio in 2011 to help engineer and manage the successful launch of Luci. Prior to that, she spent five years as a 360° designer for Levy Restaurants, one of America’s fastest growing hospitality companies with a portfolio spanning award-winning restaurants, iconic sports and entertainment venues, convention centers and retail spaces as well as premier sporting and cultural events from the Grammy Awards to PGA Championships, the U.S. Open and All-Star games for the NHL, MLB and NBA. With Levy Restaurants, AJ was involved with environmental and experiential planning and design, where her innovative thinking contributed to scores of momentous three-dimensional experiences for Levy’s leading clients.
After earning her undergraduate degree in Communications Design and Spanish Linguistics and Literature from Syracuse University, AJ began her career in advertising at Young and Rubicam and then worked as an exhibit designer at the Museum of Science and Industry in Chicago.
AJ Goehle graduated with honors and earned her MBA from the University of Illinois at Urbana-Champaign in 2018.
AJ is actively engaged in the Chicago community, involved with many nonprofit organizations. She spearheaded the inception the 10-year-old Design for a Cure Foundation, formed to bring the arts and design community together with an effort to advance colon cancer research and awareness. AJ sits on the steering committee for the 30-year-old Chicago Museum Exhibitors Group organization, is a Co-Chair for American Alliance of Museums’ Traveling Exhibits Network and is actively involved with the Themed Entertainment Association. AJ Goehle is also a member of the Women’s Presidents Organization, which is dedicated to peer advisory efforts to bring the “genius out of the group” and accelerate sustainable business growth.