Aija Freimane

Aija Freimane
Beverinas, Latvia

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Design mindfulness and sensibility are my abilities towards happiness, satisfaction, and effectiveness by design.

I practice and advise on diverse human-centered design research, design and creative thinking methods in process, strategy and new products, together with service development. ​Humans and continuity as sustainability, empathy and senses are central to my everyday being and are the subjects of the research for design.

I have a multi-contextual educational and professional background, and experience, thinking, interest and understanding that led me to my doctoral study of design, people and sustainability practices in Latvia in line with a global context.

In my postdoctoral study I have defined perceived added value of design that measures cultural and personal satisfaction, happiness and well-being as a result of design’s socio-economic impact from the user’s perspective across five generations and four socioeconomic class groups. I advocate design as a method of creating happy and satisfied societies. I have published the book 'Perceived Design Value' where the triple design process and design maturity matrix are proposed to witness design’s added value in a framework of redefined design definition. This study has received prestigious A‘ Design Award in Meta, Strategy and Service design category 2020-2021.

I am proud to have the first design PhD in Latvia. I am proud that I received the postdoctoral research grant in a high competition among priority sciences and finished the first and the only postdoctoral research for design in Latvia. I initiated and implemented research-based product and service design development practice at the Art Academy of Latvia.

As a side result of my PhD, I developed and published Design Footprints (“Dizaina pēdas” in Latvian), an interactive timeline, map of design, socio-economic, political, technological, and sustainability facts from 1588–2015.

As an Associate Professor of the Art Academy of Latvia, I lecture on several subjects within the arts and creative industries including design and project management. I also supervise design Bachelor, Master, and Doctoral theses and projects. I designed and managed the first (and only), continuous education program ‘Design teacher’ (2009-2011) for in-service art teachers located in Latvia.

​​I founded an NGO ‘Creative partnership’ in 1997 and continue to be a managing and creative director of the organisation. The organisation is involved in informal art, craft, design, and music subjects, including creative education for children and youth.

Connect with Aija Freimane on LinkedIn. View Aija's work on her website,

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