Finalist 2018

AFROPUNK Festival is a music festival/human rights movement, described by the New York Times as “the most multicultural festival in the US.”

The word AFROPUNK has become synonymous with an open-minded, non-conforming and unconventional community, placing the institution at the epicenter of urban culture inspired by alternative music. 

My challenge was to find a way to introduce their voice as a music festival and human rights movement at the same time. And create an identity system that is very unique and has social impact.

To that end, the student designer created a custom typeface, APF Display, designed for the logo and the whole identity system. Focusing on individuals and the positive energy of their community and music, the system represents the festival’s unique sensibility, forming its own visual language in a very playful way.

Design Firms: 

Art Center College of Design


Art Center College of Design

Open Date: 

April 2017

Project Budget: 


Photo Credits: 

Yuma Naito (photography)

Design Team: 

Yuma Naito


Brad Bartlett, Jon Nishida

Related Links: 

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2022 Conference Experience Portland
2022 SEGD Academic Summit
2022 Wayfinding and Placemaking