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Adrian Velicescu is StandardVision's founder and chief creative force, and an internationally acclaimed filmmaker, photographer and designer.
Adrian Velicescu studied theatrical and film lighting at the Academy for Theater and Film in Bucharest. He moved to Los Angeles in 1983 where he worked as a director of photography, media designer and fine art photographer. His work has been exhibited worldwide as part of the renowned "Light and Space" exhibition at MOMA and the traveling "New Blood" exhibit. His commercial design and photography work have been featured in Vogue, Elle, Architectural Record, Domus, Interne and LA Style, among others. Adrian has produced and directed two feature films ("Trumpet #7" and "The Secret Life of Houses"), which were official selections of the Cannes, Sundance, Berlin, Tokyo and Montreal film festivals. With over a decade of experience in advertising, Adrian utilized his expertise as a brand consultant, writer and director to create successful campaigns for international advertising agencies, including Young & Rubicam, Ogilvy & Mather and Leo Burnett, with clients such as Disney, The House of Blues, Catellus Development, NBC, The Discovery Networks and Viacom.
In 2000 Adrian Velicescu launched StandardVision as a media laboratory to extend the use of digital technology into lighting design and bring it to the world of public art and advertising.
See Adrian Velicescu's work at StandardVision
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