Adam is a New Orleans-based graphic designer, visual branding consultant, and educator. He holds a master’s degree from the Tulane University School of Architecture, where he often found himself more interested in the visual communication of architectural ideas than the buildings themselves. A classical cellist in another life, his master’s thesis was a design for a music conservatory (which was sited in a painting, but that’s another story). Given his architectural background, it is no surprise he is happiest creating or evolving brands manifested in the physical environment—working in three dimensions as well as on paper or screen.
For twenty years, Adam acted as partner in the studio of Zande+Newman Design. In 2012 he founded Adam Newman Studio with an eye toward taking on projects at different scales—from institutional to neighborhood to personal, and from the no-nonsense to the nuanced. Prior to his own practices, he worked in his hometown of Dallas for the noted graphic design firm Richards Brock Miller Mitchell, as well as for Cunningham Architects and RTKL.
In 2020 Adam came back to roost at Tulane in its fledgling Design program, where he has taught Visual Communication and Advocacy, Fundamentals of Design & Making, and—soon enough—Experiential Graphic Design. He has also given lectures in Branding for Architects and New Orleans(TM) as a Brand.
In both 2007 and 2015 Adam was commissioned by AIGA to conceive and implement full suites of environmental/experiential graphics to brand their AIGA National Design Conference. In 2011 he chaired the AIGA New Orleans Design Biennial. Most meaningful to him, however—in 2003 he was awarded the AIGA’s prestigious “Design Makes a Difference” Medal for Community Activism, essentially spending a year to “brand” a successful neighborhood effort to positively impact a questionably-conceived retail development in an historically delicate area of Uptown New Orleans.
Adam is a self-described sentimental minimalist who can usually be found in New Orleans' historic and sometimes tragically-hip Bywater neighborhood—now a fully-fledged brand in its own right.