2023 SEGD Wayfinding and Placemaking Happening This Week!

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It’s HERE! The 2023 SEGD Wayfinding and Placemaking Symposium kicks off tomorrow, April 27! Read on to learn more about what attendees will experience at the event and make your last-minute registration today!

Wayfinding and placemaking are at the heart of transformative transportation experiences. The importance of well-designed and executed solutions to complex transportation challenges is critical to the project's success or failure. Join us IN PERSON for the largest Wayfinding + Placemaking event in SEGD history as we kick off our 50th Anniversary event season!

The event kicks off on Thursday, April 27 with a special networking lunch and event at ARUP’s LA office. Cybelle Jones (CEO, SEGD) and Kris Helmick (CRTKL, 2023 SEGD W+P Chair, SEGD Board Member) will begin by welcoming registered attendees and introducing the themes and topics being covered over the next two days. Attendees will then be invited to grab some lunch and hear a presentation from ARUP’s Paul McConnell and Paul Chavez. Thank you to TFN Architecture for sponsoring this Networking Lunch.

Attendees will then break off to embark on an adventure to explore the city with SEGD’s experiential tours. Tours include Destination Crenshaw “Under Construction”, LAX - Delta Terminal, LA Union Station, and West Hollywood/Sunset Strip. These tours are concurrent and require separate registration. There is a $50 registration fee. Transportation to and from the tour is on your own. Space is limited and on a first-come-first-serve basis. Tour participants will receive an email with tour details the week of the event. Register for a tour here.

The first day will wrap up with the SEGD LA Chapter Mixer at The Denon on Sunset where attendees will network and meet SEGD community members new and old.

Day 2 kicks off bright and early at the Santa Monica College Performing Arts Center with registration starting at 8:00 am and the sessions kicking off at 9:00 am.

Morning sessions focus on developments around Los Angeles with LA Metro and Destination Crenshaw. Afternoon sessions will address topics in placemaking and wayfinding in transportation and public spaces.

Speakers at this event include:


Are you located in the Los Angeles area or looking to travel a little? The SEGD LA chapter and community would love to host you at these events! But tours are filling up fast, so secure your spot today by registering for the 2023 SEGD Wayfinding + Placemaking Symposium here!

All 2023 SEGD Wayfinding and Placemaking sessions included with symposium registration will be held at the Santa Monica College Performing Arts Center, The Eli and Edythe Broad Stage, 1310 11th Street • Santa Monica, CA 90401. 

SEGD does not have an official room block rate for this event, but we recommend Courtyard by Marriott Santa Monica or Le Meridien Delfina Santa Monica. There are several other hotels in the area too, so take a look at what is nearby the Santa Monica College Performing Arts Center and select your favorite place to stay!

We are excited to announce that with this event, we are testing the addition of live streaming! Register to join us from the comfort of your home (or office) to stream the live event this Friday, April 28 from 9:00 am to 5:00 pm PDT. Click here to convert to your time zone!

Register today to secure your spot! We can’t wait for you to join us in-person and virtually!

Thank you to our Presenting Sponsors for Wayfinding + Placemaking Color-Ad Signs and Exhibits and SignAgent, as well as our sponsors Daktronics, DCL (Design Communications Ltd.), NanoLumens, PeregrineOKB, CREO Industrial Arts, DE Powder Coated Graphics, TFN Architectural Signage and iZone Imaging.

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2023 SEGD Academic Summit
2023 Experience Washington D.C.
2023 Branded Environments