2023 SEGD Conference Experience Washington D.C. Tours

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From world-renowned museums to national parks, bike tours and breweries, the 2023 SEGD Conference Experience Washington D.C. tours will showcase the city with one of the most member projects in the world.

SEGD’s tours are a signature part of our annual Conference Experience, giving you a chance to get out of the conference room and actually see the city! Your only problem: there are so many great tours, it's hard to choose just one. To help with that decision, we’re giving you a sneak peek of some of the tour offerings scheduled for the afternoon of Thursday, August 24, with additional pre-event premium tours available on Wednesday, August 23.  

Tours will be available on a first-come, so keep an eye out for the release of tour registration.


The Smithsonian’s National Air and Space Museum
Curated tours include the newly renovated and world-renown Smithsonian National Air and Space Museum. From Early Flight and America by Air to Exploring Planets and Destination Moon, this tour will showcase the best-in-the-world collections with stories of exploration and the pursuit of wonder connected to aviation and space. With seven newly released and, or renovated exhibitions, this tour offers a nod to the conference theme, Look Both Ways, where the past is used to inform and educate, with a continual drive of energy focusing towards the future.

U.S. Capitol Visitor Center
Explore the “Exhibition Hall” and the newly redesigned interactive exhibits dedicated to telling the story of Congress and the U.S. Capitol. Visitors can now encounter a dynamic and educational environment that will inform, involve and inspire them about Congress' role in the democratic process.

Through the redesigned Exhibition Hall, visitors will recognize the significance of Congress to everyday life, the role of citizens in a democratic process, and that in a democracy, many voices play a part in the ongoing pursuit of a more perfect union.

National Mall ID, Select Monuments & Wayfinding
The National Mall attracts over 25 million visitors annually, with 60 languages spoken on any given day. The wayfinding system and interpretive design at monuments, such as the American Veterans Disabled for Life Memorial, face the challenge of providing access and interpretation for individuals with disabilities. Additionally, existing monuments require evolving interpretive and design needs, necessitating design solutions with true longevity. Learn more about how these challenges are addressed through innovative experience design.

Cushman & Wakefield D.C. Headquarters
Real-time data fuels content behavior, ensuring an ever-evolving immersive experience within a 24’ long, stunning digital canvas at the center of the Cushman & Wakefield DC Headquarters.

WMATA Legacy Tour
The Washington Metropolitan Area Transit Authority (WMATA) has a long history of connections with the SEGD community, from Massimo Vignelli and Lance Wyman to Ashton Design. This tour will showcase the legacy of design excellence alongside DC’s robust “Art in Transit” program.

Southwest and Anacostia Community Museum
The Smithsonian Anacostia Community Museum is a community museum that aspires to illuminate and share untold stories of people furthest from opportunity in the greater Washington, DC area. The ACM works as an activator to inspire communities to take action for the next generation of civilly engaged citizens.

Bike Tour
Experience DC up close with a bike ride! This ever-popular tour fills up fast and is a great way to experience design within the District.

Audi Field and Nationals Park
These two stadiums positioned along the Anacostia River are a mere 3-minute walk apart, creating an iconic destination for sports fans. This tour will explore the surrounding grounds, branding and gateways to the exterior of both stadiums. Nationals Park, the first LEED-certified green major US professional sports stadium, is the home of the MLB team, Washington Nationals. Audi Field is a soccer-specific stadium, home for both MLS D.C. United and NWSL Washington Spirit, as well as housing the DC Defenders of the XFL. 

Planet Word
This is the museum where language comes to life through engaging, interactive exhibits. Housed inside the historic Franklin School, Planet Word is the world’s first voice-activated museum, with immersive displays that dazzle visitors of all ages. Inside, you will discover the true power of words and how they bring joy, foster empathy and connect people worldwide.

Street Art Walking Tour
This walking tour will explore street art and murals in Washington, DC, offering a glimpse into the culture and art scene of new and old murals in the District.

Design Improv
SEGD’s beloved “Design Improv” is back! This fast-paced mini-design challenge held onsite at the conference, gets creative juices flowing and forges new connections. Participants will be assigned to ad-hoc teams - who will collaborate on a design concept using only supplied materials and their wits – and then will share their concept with the group, and our surprise guest judges. 

Premium Tours

Glenstone Museum, Pre-Event, Premium Tour  - Wednesday, August 23, 2023, 1 pm - 5 pm

Glenstone Museum is a consummate example of the choreographed integration of architecture, landscape, and art. Glenstone tour attendees will experience a “one-of-a-kind” SEGD-only access to this personal encounter with art, showcasing iconic examples of modern and contemporary art. The museum was originally opened in 2006 and now includes a new museum building called the Pavilions, an additional 130 acres of meadows, woodlands, and streams, an Arrival Hall, a bookstore and café.


For additional conference program information, visit the SEGD website. Space is limited! Register today to secure your ticket to this momentous event.


Thank you to our Presenting Partners: Color-ad Signs & Exhibits and Nanolumens; and our Event Partners: Design Communications Ltd., Daktronics, Archetype, CREO Industrial Arts, MAD Systems, Electrosonic, and Omnivex. For more information on supporting this event, contact [email protected].

 The 2023 SEGD 50th Anniversary Experience Washington DC takes place at the Grand Hyatt Washington 1000 H St NW, Washington, DC 20001. For information about exhibiting at NEXPO or sponsorship, contact Jennette Foreman at [email protected].

About SEGD
SEGD (the Society for Experiential Graphic Design) is the multidisciplinary, global community of professionals who create experiences that connect people to place.

New Member Offer

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Upcoming SEGD Events

2023 SEGD Academic Summit
2023 Experience Washington D.C.
2023 Branded Environments