2023 SEGD Conference 50th Anniversary Experience Washington DC: Look Both Ways

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2023 SEGD Conference 50th Anniversary Experience Washington DC: Look Both Ways

August 23 - 26, 2023, Washington D.C.

Over the last 50 years, Experience Design has evolved from experiential graphic design to a truly interdisciplinary approach that combines designers, content creators, interaction and information specialists, architects, fabricators and others who have a hand in shaping content-rich experiences. To celebrate this evolution, SEGD’s 50th anniversary will joyously celebrate the present moment by equal parts honoring the legacy of the profession and by looking forward to all that is to come. 

Get ready for a celebration 50 years in the making. SEGD comes home to the city with one of the most member projects in the world. Join us for the 2023 SEGD’s 50th Anniversary Experience Washington DC as we invite you to “Look Both Ways.”

Conference chairs L’Rai Arthur-Mensah of Local Projects and Alexey Ikonomou of Ashton Design, alongside SEGD CEO Cybelle Jones, are curating unique and compelling opportunities for connection, co-creation, and conversation—to deepen and forge future thinking. 

“The SEGD Anniversary conference in DC will be the largest historical gathering of SEGD members, Fellows and students in our 50 years. It is a “not to be missed” event full of interactive sessions, networking opportunities across generations and disciplines and a celebration of all things experience design!”  Cybelle Jones, CEO

Speaker Highlights include:

SEGD Fellows Lance Wyman and Wayne Hunt discussing their early design impact on the DC cultural landscape.

Llisa Demetrios’ insight into the infinite curiosity encouraged by her grandparents Charles and Ray Eames, one that continually plants seeds for the future. Llisa, Chief Curator of the Eames Institute of Infinite Curiosity has spent her adult life caring for the Eames Collection and curating the Eames Ranch.

No Kings Collective’s Brandon Hill + Peter Chang sharing how the word “No” impacted their vision for their highly sought-after authentic experience design-build studio.

CEO of the National Juneteenth Museum and principal of Sable Brands, LLC, Jarred Howard whose work is centered around harnessing the development of a museum as the catalyst to revitalize neighborhoods as national destinations.

Melanie Adams, PhD is the Roger Ferguson and Annette Nazareth Director of the Smithsonian’s Anacostia Community Museum. With more than 25 years of community engagement experience in museums and higher education, she will be discussing how to  bring stakeholders together to address relevant community issues.

Laurent Odde, PhD and his work with artists and groups to develop projects that reflect the spirit and vitality of communities through his leadership in the Art in Transit Program of the Washington Metropolitan Area Transit Authority (WMATA/Metro).

Vocal Type founder Tré Seals, a visionary whose mission to increase empathy and diversity in the design industry led to creating a type foundry that introduces a diverse perspective.


Program Highlights:

On Thursday, August 24, we kick off our 50th celebration by embracing the excitement of our future and evolution of our past. Immediately following this opening celebration, attendees will traverse DC through a diverse line-up of tours to explore the impact experience design has in the DC community. We’ll reconvene to toast our 50th at the President’s Reception and SEGD Auction for Education, where you could have a chance to win coveted pieces from experience design legends.

Friday, August 25 offers exploration of the NEXPO innovation space with curated NEXPO talks, hands-on workshops and EXP mentor meet-ups for our emerging experience professionals. Following the always popular NEXPO reception, our prestigious 2023 SEGD Global Design Award winners will be revealed, followed by a celebratory evening toasting design excellence and creative culture.

On the final day, Saturday August 26, we will open with a ceremony honoring the SEGD 2023 Class of Fellows and winners of the 2023 SEGD Achievement Awards. Curated breakout sessions throughout the day offer a customizable conference experience, ranging from accessible design to design leadership. This packed day commences with the SEGD closing party and final toast to our 50th, an event not to be missed. Join us as we celebrate the impact our community has on the “return on experience” - reigniting our vision to enhance the human condition as influencers and champions for the future of experience design.


Thank you to our Presenting Partners: Color-ad Signs & Exhibits and Nanolumens; and our Event Partners: Design Communications Ltd., Daktronics, Archetype, CREO Industrial Arts, MAD Systems, Electrosonic, and Omnivex. For more information on supporting this event, contact [email protected].


For additional conference program information, visit the SEGD website. Space is limited! Register today to secure your ticket to this momentous event.

The 2023 SEGD 50th Anniversary Experience Washington DC takes place at the Grand Hyatt Washington 1000 H St NW, Washington, DC 20001. For information about exhibiting at NEXPO or sponsorship, contact Jennette Foreman at [email protected].

About SEGD
SEGD (the Society for Experiential Graphic Design) is the multidisciplinary, global community of professionals who create experiences that connect people to place.

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Upcoming SEGD Events

2023 SEGD Academic Summit
2023 Experience Washington D.C.
2023 Branded Environments