2022 SEGD Conference Experience Portland: Community, Creativity and Resonance

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A gathering of interdisciplinary thought leaders in Portland, Oregon to share inspiration, strategies and ideas that are designed to enhance the human experience.

WASHINGTON, DC—The 2022 SEGD Conference Experience Portland will convene creative luminaries exploring the themes of the community, sustainability, inclusive design practice and design excellence. The Conference promises three inspirational days of experiential design programming from renowned keynotes to curated experiences in Portland, Oregon, June 16-18.

The SEGD Conference is a celebration of all things experience design. This annual gathering is the only conference specifically created for the experiential design community—environmental graphic designers, exhibition designers, architects, landscape architects, interaction designers, branding and strategy experts, artists, educators, technology integrators, fabricators, makers, and their clients—all involved in the design of place and experience. 

"The gathering of the SEGD community is mission critical to elevating experience design as the field of practice that puts people–their stories, needs and dreams at the center of all design” says Cybelle Jones, SEGD CEO. "In Portland we will come together to strengthen our networks, connect and amplify the importance of interdisciplinary design with a future focus.”

In Portland, the Conference participants will gather to re-examine experiential design practices and to chart the future of experiences for the built environment. Partnering with Portland designers Kathy Fry, SEGD President (Mayer/Reed), Traci Sym, SEGD Vice President (+&>), and Alper Yurtseven (Mayer/Reed), the Conference's programming is crafted around three intersecting themes: Community, Creativity and Resonance. How do designers and creators use their influence and creativity to elevate the narrative of experiences to focus on people and provide meaningful impact and “return on experience” for the communities they serve?

The SEGD Experience Portland is an opportunity for connection, co-creation, and conversation—to deepen, forge and extend relationships. 

Speaker highlights include; 

Keynote conversation with Lisa Congdon—”the process of creativity and owning your own story”. Lisa Congdon is an internationally known fine artist, illustrator, and writer. She makes art for clients around the globe, including Target, Method, Crate & Barrel, REI and MoMA. She is the author of ten books, host of the podcast The Lisa Congdon Sessions and she teaches Creative Entrepreneurship at Pacific Northwest College of Art. 

Creator and innovator Kayin Talton Davis whose work centers around a passion for fusing art grounded in Black heritage and culture with graphic design, engineering, community building and education with the mission of “Cultivating Black Joy™.” Along with Cleo Davis, an artist-in-residence at the City of Portland Archives, co-Artist of the Historic Black Williams Art Project, who combines disciplines of cultural arts with economic development and city policy.

Robin Abad Ocubillo, Director of Shared Spaces San Francisco, helping communities leverage the public realm for economic recovery, civic and psychological wellbeing. He has developed research methods and metrics for human-use evaluation of public spaces, manages the City’s Public Space - Public Life Program, and is co-author of the Global Public Life Data Protocol. 

Owner & Founder of Portland Garment Factory (PGF), Britt Howard is passionate about sustainable business practices; PGF is a full-service soft goods manufacturing company that is a zero waste, B Corp and Climate Neutral Certified company. Under Britt’s leadership, PGF hold’s numerous awards for their work, including: Nike, Intel, Adidas, and Tillamook.

Andee Hess, Founder of Osmose Design, an innovator and collaborator, called “Portland’s Secret Design Weapon,” her work is featured in The New York Times Style Magazine, Interior Design, Wallpaper*, Dwell, Metropolis, and numerous social outlets. 

Program highlights;

On Thursday, June 16, tours provide attendees an opportunity to explore what makes Portland a unique hub of creativity and craft, sign up to save your spot in the line up that includes; a Premium Tour: OutletPDX for a hands-on risograph press workshop, Portland by Bike, South East Portland Street Art Walking Tour, the Oregon Zoo Wayfinding + Education Center, a Cannabis Dispensary Branding Walking Tour, the Providence Park Expansion, a TriMetTransit Tour, The Portland Japanese Garden Expansion + Wayfinding, the Columbia River Gorge and back by popular demand our one and only SEGD Design Improv!

On Friday, June 17 the prestigious 2022 SEGD Global Design Awards winners will be announced and fêted—it's an event not to be missed! The evening follows a busy day of hands-on workshops, Young Designer Mentor Meet-Ups, your chance to add your voice to SEGD’s Vision and Planning for the Future and NEXPO Talks with experiential industry leaders; Color-ad, Moss, NOVA Industrial Arts, PAM Wayfinding and SignAgent—programming that allows designers to explore innovative new materials, methods, and technologies.

On the final day, Saturday, June 18, the SEGD Conference will open with a recognition ceremony of our 2022 SEGD Achievement Awards, an opportunity to honor and celebrate the individuals and companies who exemplify excellence in the field of experiential design. Morning sessions will showcase SEGD Excellence in Design Case Studies and afternoon workshops on Business Leadership and Resiliency, Designing an Equitable and Diverse Practice and Sustainable Strategies in Experiential Graphic Design. We will close out the conference with an evening Chapter Reception to share quality time with peers and make plans for future collaborations. 

For additional conference program information or to register, visit the SEGD website. https://segd.org/segdconference/2022-experience-portland

Registration rates increase on May 1, 2022 so now is the time to secure your ticket!

The 2022 SEGD Conference Experience Portland will be headquartered at the Hyatt Regency Portland, at the Oregon Convention Center, 375 NE Holladay St, Portland, OR 97232. For information about exhibiting at NEXPO or sponsorship, contact Jennette Foreman at [email protected].

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About SEGD

SEGD (the Society for Experiential Graphic Design) is the multidisciplinary, global community of professionals who create experiences that connect people to place.

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Upcoming SEGD Events

2022 Conference Experience Portland
2022 SEGD Academic Summit
2022 Wayfinding and Placemaking