2021 NEXPOTalks - Mad Systems

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Maris Ensing, Founder, Mad Systems

Media is one of our most powerful tools for creating compelling and content-rich visitor experiences. But as a venue, technology can bring complications and consequences to daily operation and budgets, so designers and fabricators need to think strategically when incorporating it. Improvements in technology have made it possible to provide media-driven solutions and experiences that are easier to run and manage, yet more enjoyable for visitors.

Today’s technology is capable of delivering systems wirelessly, which can save on budget by reducing cable, conduit, and labor costs. It is now pos- sible to use the same piece of hardware in a multitude of ways for different exhibits, so ultimately you don’t need an abundance of spares.

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