What you will learn:
This podcast provides an overview of how to effectively create and use symbols for clearer wayfinding. We begin by defining the different types of symbols and principles for using them to best advantage, followed by case studies, including the Beijing Olympics sports symbol system, the new transportation sign system for the NYC’s MTA, and more.

Topics:
Learn signage systems, non-verbal/non-lingual communication and semiotics 

Questions Answered:
• What are we doing in the US to have more symbol signs opposed to verbal signs and how can we educate the decision makers?
• How well do these standard simple templates translate to digital media?

Podcast Materials:
4 downloadable mp4 Adobe Connect webinar files

Duration:
Approximately 58:36 minutes

Speaker:
Mies Hora, President, Ultimate Symbol