2018 Podcast | The Universal Language of Symbols, Signs & Icons


The Universal Language of Symbols, Signs & Icons
(The Science of Non-Verbal Communication)

This podcast provides an overview of how to effectively create and use symbols for clearer wayfinding. We begin by defining the different types of symbols and principles for using them to best advantage, followed by case studies, including the Beijing Olympics sports symbol system, the new transportation sign system for the NYC’s MTA, and more.

Educational Takeaways

  • Symbol sign types, principles and usage
  • The semiotics of non-verbal communication
  • Better wayfinding through clear graphic messaging

Speaker: Mies Hora is the author/designer of the international design reference, Official Signs & Icons 3, published in November of 2017. He has been working in the design field for four decades and teaches Masters level design workshops in Beijing and New York.

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