2017 SEGD Global Design Awards—Honoring Excellence in Experiential Graphic Design That Connects People to Place

Congratulations to the winners of the 2017 SEGD Global Design Awards!

WASHINGTON, D.C. — Winning projects in the 2017 SEGD Global Design Awards were announced on June 10 at the 2017 SEGD Conference Experience Miami. The SEGD Global Design Awards is the only international awards program focused on user experiences in the built environment.

The 41 winning projects span a range of topics, disciplines and verticals from an immersive wine exhibition in Burgundy to a thematic movie theater in Guangzhou to an interactive office space in New York. What all of the projects share is their effective use of design to communicate brand values, tell stories and create a strong sense of place.

"SEGD represents a community of diverse design expertise, all contributing to the fabric of forming a jaw-dropping holistic experience,” says Paul McConnell, Design Director at Intersection (New York) and chair of the 2017 SEGD Global Design Awards. “As our field expands and our spaces are reimagined, the SEGD Global Design Awards will continue to recognize a cross-section of purposeful and inspirational solutions.”

The Best of Show award went to “Kunstmuseum Basel Light Frieze,” which was a collaboration between iart ag and architects Christ & Gantenbein. The award was accepted by Valentin Spiess, CEO of iart ag, who served as Creative Director as well as Chief Engineer on the winning project. The frieze can display content—dynamic or static text and images—on the bricks at any time of day or under any light condition due to an ingenious system of sensors and LED lights. This innovative, dynamic element successfully harnesses immobile architecture to communicate the goals of the organization within.

Another both purposeful and inspirational solution was the project that won the 2017 Sylvia Harris award, an interactive experience called  “Who, Like Me, is Threatened?” at the Center for Civil and Human Rights in Atlanta. Using sensors and interactive mirrors to tell the story of persecuted individuals, the design team at Second Story, part of SapientRazorfish (Atlanta) created an experience that educates and helps visitors connect and identify with the suffering of others around the world.

In addition to McConnell, the 2016 SEGD Global Design Awards jury included eight talented and innovative designers leading their fields in experiential graphic design, user experience design, architecture and digital experience design:


The jury evaluated projects in seven categories that represent the core of experiential graphic design practice: Digital Experience Content, Exhibition, Interactive Experiences, Placemaking and Identity, Public Installation, Strategy/Research/Planning and Wayfinding.

Nine Honor Awards and 32 Merit Awards—spanning the full spectrum of experiential graphic design from wayfinding to placemaking and identity, public installations, exhibitions and research projects—were chosen from among 406 submissions of experiential graphic design projects from around the world, up 10% from entries submitted in 2016.

The following is a listing of the 2017 SEGD Global Design Award winners. Images, descriptions and credits can be found in the SEGD Global Design Awards section of SEGD.org. Past winners dating back to 1998 are also available in the archives.



2017 Best of Show and Honor Award
Kunstmuseum Basel Light Frieze
Placemaking & Identity | Basel, Switzerland
Design: iart ag

2017 Sylvia Harris Award and Merit Award
Who, Like Me, Is Threatened?
Interactive Experience | Atlanta
Design: Second Story, part of SapientRazorfish

2017 Honor Awards

Digital Experience Content | New York
Design: Google Creative Lab

Border City
Exhibition | London
Design: Pentagram

En/Gulf: Ecopoetics of the Gulf and Bay
Exhibition | Houston, Texas
Design: University of Houston

Etsy Global Headquarters
Placemaking & Identity | Brooklyn, N.Y.
Design: afreeman

Exhibitionism: The Rolling Stones
Exhibition | New York
Design: Pentagram

Google Wayfinding
Wayfinding | Kirkland, Wash.
Design Firm: Studio Matthews

Jinyi Cinemas Guangzhou Haizhucheng IMAX
Placemaking & Identity | Hong Kong
Design: One Plus Partnership Limited

Rabobank Sydney Headquarters
Placemaking & Identity | Sydney
Design: THERE

2017 Merit Awards

1 Martin Place
Wayfinding | Sydney
Design: Frost*collective

Boris Yeltsin Presidential Center Media Façade
Public Installation | Yekaterinburg, Russia
Design: Lichtwerke GmbH

Boy Scout Scott Visitor Center
Exhibition | Glen Jean, W. Va.
Firm: Volume Inc.

Closed Worlds
Exhibition | New York
Design: Pentagram

The Contemporary Craft Center, Featuring Tara Donovan
Interactive Experience | Los Angeles
Design: Art Center College of Design

Cooper Hewitt, Smithsonian Design Museum Signage
Wayfinding | New York
Design: Pentagram

Designing Awareness with Placemaking for Goodman
Placemaking & Identity | Sydney
Design: Frost*collective

Interactive Experience | Corrales, N.M.
Design: Ideum, Fort Worth Museum of Science and History

Free Zone
Wayfinding | Atlanta
Design: Second Story, part of SapientRazorfish

Fred Hutch Visitor Center
Interactive Experience | Seattle
Design: Studio Matthews

King's Cross Plimsoll
Wayfinding | London
Design: Holmes Wood

Knight Frank Placemaking
Placemaking & Identity | Sydney
Design: THERE

La Cité du Vin Permanent Exhibition
Exhibition | Bordeaux, France
Design: Casson Mann

Interactive Experience | Baltimore
Design: Ran Design

Mac Conner: A New York Life
Exhibition | New York
Design: Studio Joseph

MahaNahkon CUBE
Digital Experience Content | Bangkok, Thailand
Design: Pentagram

Nest Experience
Interactive Experience | Vevey, Switzerland
Design: Tinker Imagineers

Photography Interpretive Gallery
Placemaking & Identity | San Francisco
Design: Second Story, part of SapientRazorfish

Pipe Dreaming at FESTA
Public Installation | Christchurch, New Zealand
Design: Massey University College of Creative Arts

Planned Parenthood Installation
Placemaking & Identity | New York
Design: Pentagram

Exhibition | Riga, Latvia
Design: Design Studio H2E

The Segregated Lunch Counter and Panorama of the Civil Rights Movement
Interactive Experience | Washington
Design: Cortina Productions

Seoul National University of Arts Research Center Wayfinding System
Wayfinding | Seoul, South Korea
Design: YiEUM Partners Inc.

Smart Bins
Public Installation | Seattle
Design: University of Washington

Smithsonian Institution’s National Museum of African American History and Culture
Exhibition | Washington
Design: Ralph Appelbaum Associates

“Start an Evolution” Donor Recognition
Public Installation | Vancouver, Canada
Design: PUBLIC: Architecture + Communication

The Strand, American Conservatory Theater (A.C.T.)
Placemaking & Identity | San Francisco
Design: Skidmore, Owings & Merrill LLP

Tacoma Art Museum Rebrand and Sign Scheme
Wayfinding | Seattle
Design: Studio Matthews

Xintangwanke Mall International Cinema
Placemaking & Identity | Wuhan, China
Design: One Plus Partnership Limited

The Washington Post
Placemaking & Identity | Washington
Design: Gensler

Written Wor(l)ds
Exhibition | Houston
Design: University of Houston


Download this press release as a pdf.

3M was the Presenting Sponsor of the 2017 SEGD Global Design Awards.

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