2017 SEGD Global Design Awards Categories Explained

The SEGD Global Design Awards were launched in 1987 to demonstrate how design improves the quality of life for people everywhere by creating memorable experiences in places where we work, play, shop, travel and gather. The international design awards program is focused solely on Experiential Graphic Design and recognizes the world’s best examples of experiences designed to connect people to place.

Today, the SEGD Global Design Awards encompasses 7 categories that represent key practice areas of Experiential Graphic Design:

  1. Digital Experience Content

  2. Exhibition

  3. Interactive Experience

  4. Placemaking and Identity

  5. Public Installation

  6. Strategy/Research/Planning

  7. Wayfinding


To help guide you through the submission process, here are the 7 categories with examples of project types and past winners.

1. Digital Experience Content recognizes the important role that content plays in experience design. This category includes multi-media content that is part of overall user experiences in all types of environments, from retail shops to transportation hubs to public spaces. Last year’s winners developed “noticing tools”for the iPad to help students recognize invisible scientific and mathematical forces at work and told the story of San Franciscoand people around it within a unique artistic approach to a building’s architecturally integrated media wall.

It can also include architecturally scaled content such as the MegaFaces Pavilionat the 2014 Winter Olympic Games in Sochi, Russia or the Monarch Experienceat the Cosmopolitan Hotel in Las Vegas.

Browse all Digital Experience Content award winners.

2. Exhibition encompasses the world of exhibit design in locations such as museums, visitor centers, corporate spaces and even schools. It addresses the graphic and media elements used to inform, interpret and educate people in these settings.

Winning Exhibition projects include Philadelphia’s largest international art exhibition,an exhibition at the Art Academy of Latviaand a unique donor wall at the Sydney Theatre Company.

Browse all Exhibition award winners.

3. Interactive Experience reflects the fact that user experiences are increasingly complex, media-rich and interactive. These projects can include multi-media installations; interactive museum exhibits, such as the unique TING: Technology & Democracy exhibitat the Norsk Teknisk Museum; a visual storyline, like the Juliana Children’s Hospital; or the epic digital mediascape at LAX Airport’s Tom Bradley International Terminal.

Browse all Interactive Experience award winners.

4. Placemaking and Identity projects create experiences that connect people to place, providing a strong sense of “you are here” by differentiating a place or space from others. These projects can include urban features such as 300 South Wacker Drive,eye-catching graphics like the Delft Station Ceilingor an immersive cultural experience like the Hyundai Card Music Library.

Browse all Placemaking and Identity award winners.

5. Public Installation projects imbue spaces with meaning and content through art and design. At their best, they articulate and enhance the uniqueness of a specific place while expressing facets of the human condition. Winning projects in this category have included an LED installationthat celebrates the theme of “high performance,” an engaging donor wall at the new LeRoy Neiman Center,a social media installation called #Trashtag,and the beautiful One-Day Poem Pavilion.

Browse all Public Installation award winners.

6. Strategy/Research/Planning is important in grounding the field of Experiential Graphic Design in user-centered and evidence-based research. Winning projects in this category have included books such as Richard Poulin’s history of graphics and architecture, as well as in-depth master plans and a wide range of research projects, from wayfinding for Texas Children’s Hospitalto branding and user experience guidelines for San Francisco International Airport.

Browse all Strategy/Research/Planning award winners.

7. Wayfinding is a core practice area of Experiential Graphic Design and the ultimate unsung hero of public spaces. When it works, you never know it’s there.

Wayfinding has evolved into a highly integrated, user-focused and increasingly technology-driven discipline with huge social and economic implications for cities, hospitals and other public spaces. Winning wayfinding projects include stadium navigation for Parc Olympique Lyonnais,educational campuses such as Oxford Brookes Universityand urban/civic information systems such as Moscowand WalkNYC.

Browse all Wayfinding award winners.

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The January 31 deadline for submissions has passed, but late entries for the 2017 SEGD Global Design Awardsare being accepted through February 14.

Enter your project now.It’s easy!

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