What you will learn:
Great ideas don't happen by accident. Design thinking is a process guaranteed to provide useful ideas and innovative concepts. You will walk away from this podcast with a better understanding of the 3 MIT steps of Design Thinking. Learn guidelines to help you stay true to the process and hear how we used design thinking to transform the banking industry.

Topics:
We will explore, ideate and build the Design Thinking processes throughout this podcast.

Questions Answered:
• Do you see physical stores/experiences being replaced completely by digital services?
• Is there an application of such processes in the medical or educational field?
• What are the take away lessons that we can apply to the medical, educational and other fields?
• How do you convince a client to let you get involved into more than just the surface art of an experiential design? 

Podcast Materials:
3 downloadable mp4 Adobe Connect webinar files

Duration:
Approximately 55:00 minutes

Speaker:
Doug Hampton-Dowson, Creative Director, Reality Interactive