What you will learn:
Great ideas don't happen by accident. Design thinking is a process guaranteed to provide useful ideas and innovative concepts. You will walk away from this podcast with a better understanding of the 3 MIT steps of Design Thinking. Learn guidelines to help you stay true to the process and hear how we used design thinking to transform the banking industry.
We will explore, ideate and build the Design Thinking processes throughout this podcast.
• Do you see physical stores/experiences being replaced completely by digital services?
• Is there an application of such processes in the medical or educational field?
• What are the take away lessons that we can apply to the medical, educational and other fields?
• How do you convince a client to let you get involved into more than just the surface art of an experiential design?
3 downloadable mp4 Adobe Connect webinar files
Approximately 55:00 minutes
Doug Hampton-Dowson, Creative Director, Reality Interactive