What you will learn:
Learn about the science behind what makes your projects pop in the built environment. Whether painted or coated surfaces, films and materials, it's important to understand the science behind the way color performs and how it impacts your experiential graphic design project's.

Topics:
Dive into world of generating color through light, vision, contrast, color spaces and more.

Questions Answered:
• How often does 3M commission to look at studies of color trends?  
• Does 3M contribute any technology or insights to paint industry?
• What guidelines should you read up on and study if your newer to understanding color and digital signage?

Podcast Materials:
3 downloadable mp4 Adobe Connect webinar files

Duration:
Approximately 64:00 minutes

Speaker's:
Brandon Flahive, Global Portfolio Manager Illuminated Signage, 3M
Bradley Ray, Advanced Product Development Specialist, 3M